The late Steve Jobs of Apple fame once said: “You’ve baked a really lovely cake, but then you’ve used dog sh*t for frosting.” The cake Steve referred to is your business. And the “poop” Steve referred to is the minimal attention some businesses give to the outer layers — those first points of contact your customers and prospects have with your business, especially your logo. This is not the place to scrimp and save. Your logo is the doorway to your brand. It’s your most iconic symbol representing your brand and the value it provides. Contact us to evaluate your logo or identity and get some better frosting for your lovely cake.
According to marketing guru and author, Jeffrey Fox, “Naming your business or product is one of the most important marketing activities you’ll ever engage in.” Whether you’re a business start-up seeking the perfect name, your brand strategy is begging for a more strategically-aligned name, or you have a new product or extension that requires a name, BrandXcellence can help.
Not all businesses, services, or product lines require a tagline, but often they are handy tools for defining and differentiating your offerings by giving your prospects and customers a deeper glimpse into your brand essence. A great tagline will also define your marketplace position, be memorable, and provide further differentiation for your business and allow your brand message to linger longer in the mind of your customers and prospects. Tag, you’re it.
Brand Book & Style Guide
This is where it all come together. Look and feel. Color and typography. Visual imagery and key messaging points. Voice and tone. This is your manifesto. Your marching orders. Your business strategy. Your Brand Book & Style Guide will be your business’ bible and will help other vendors charged with your website, marketing, public relations, interior design, and other brand-builders the recipe for your new brand.
Your front-line staff, your leadership team, and other stakeholders need to know how to LIVE your brand. Living it means aligning every customer touchpoint and business activity to reinforce the brand's relevant differentiation. That’s because your brand is the strategy. And how consistently you present your brand will either strengthen your business or weaken it, depending on how you and your staff “live the brand.” We can show you how.