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Brand Driven Services

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Branding takes too long, it can be very complex and confusing, and its too expensive. But BrandXcellence has a better way...

Businesses--and non-profit associations--must have a strategy built on a solid foundation of the brand, so that they can:

Build a better relationship with supporters, donors, and volunteers

Grow and prosper

Encourage greater and more loyal giving

Establish greater trust in your organization

Stand out from the competition

BrandXcellence helps organizations discover who they are, what they do best, and how to differentiate and position themselves so that they can stand for something meaningful, relevant, and remarkable. We can help you become an organization that's worth believing in. FAST AND AFFORDABLY.

Download the Free Whitepaper, "7 Secrets to Branding in the Nonprofit Organization"

BrandX_NPO_Whitepaper.pdf

Brand-in-a-Day
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Brand-in-a-DayBrandXcellence can make the expensive, complex, and SLOW process of branding much less painful with our Brand-in-a-Day proprietary process. Just watch...
Brand-in-a-Day is our way of making the complex simple. The expensive affordable. And the frustratingly slow process of developing a brand strategy refreshingly fast.Today. Not next year.Here’s how we do it:Intense discovery takes place at least two weeks before the Brand-in-a-Day session; BrandXcellence surveys all stakeholder groups to provide all-important input.On the scheduled day, a BrandXcellence facilitator will travel to your headquarters and meet with your pre-selected brand team for a concentrated Brand-in-a-Day session. Their heads will hurt, but it'll be worth it.By the end of the session, each team member will leave with a BrandX Platform document describing the results of the day, along with direction on your organization’s positioning, personality, imagery and messaging, and brand implementation guidance.The result is that your nonprofit organization will benefit from a refined and refreshed brand strategy that will help you attract and retain more donors or members, establish greater trust in your organization, encourage greater and more loyal support, stand out from the competition, and make your marketing and communications efforts more accountable.Instant ROI. What executive director, CEO, or jaded board member doesn't like THAT idea?

Brand Driven Services
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Brand-driven Naming

Leverage your new brand strategy. BrandXcellence can develop business, product, or program names that support and strengthen your newly refined brand essence. In addition, a memorable name can help differentiate you the competition and connect you emotionally with your target market.

Brand-driven Taglines

Whether you call it a slogan, sign-off, or a tagline, BrandXcellence can develop a memorable and on-target tagline that clearly communicates your brand promise and the spirit of your organizations' benefit and will allow your brand message to linger in the mind of your supporters and prospects.

Brand-driven Logo Design

A good brand should present its best possible face with an identity that expresses your brand essence. A BrandXcellence logo design is the ideal combination of brand-driven, strategic identity design and value.

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Contact BrandXcellence for more information or to get started.

About

Michael DiFrisco, founder of BrandXcellence and developer of BrandXcellence Brand-in-a-Day, has worked on the marketing and branding teams of nonprofit associations for most of his professional years. In addition to leading the brand charge for diverse organizations including the Experimental Aircraft Association (EAA), Ducks Unlimited, and the American Academy of Cosmetic Dentistry, DiFrisco has also worked with the Tennessee Conservation League, the U.S. Forest Service, Wetlands America, Cornerstone Foursquare Church, Door Creek Church, Cerebral Palsy of Northeast Wisconsin, Roosevelt University, the Young Presidents Organization, and others.DiFrisco--along with his consortium of branding, communications, and graphic experts--has more than 20 years of experience in helping businesses effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategic-level mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications.As president of BrandXcellence, DiFrisco provides nonprofit organizations with the foundational branding strategies to help them more efficiently and effectively leverage their marketing and communications efforts...and dollars. BrandXcellence focuses in two areas: Brand strategy development through Brand-in-a-Day workshops and consultations, and brand-driven marketing services (primarily corporate identity, taglines, and naming) in support of brand strategy outcomes.
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BrandXcellence

No gurus. No agencies. No consultants.

Just fast results.

7001 Reston Heights Dr.Madison, WI 53718920-379-6405Email: mdifrisco_brandxcellence.com

If you prefer to develop your brand strategy on your own, our sister site, How-to-branding.com has loads of tools and resources to do-it-yourself. Visit www.How-to-Branding.com today.

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