We call it "Brand-in-a-Day". Often, the best approach to tackle your brand strategy is to get all your stakeholders in the same room, then allow BrandXcellence to facilitate a full-day workshop experience for your business that will help you:
- Arrive at the “one thing”—your brand essence—the core of your promise to your target market
- Differentiate itself from other competitive offerings
- Uncover your brand's ideal positioning—why people should buy
- Discover an ideal, supporter-friendly structure—the space in which your brand exists
- Move to the next level of effectiveness in the marketplace
- Increase the awareness and the perceived value of your brand
- Bring clarity and effectiveness in your marketing and communications efforts
- Motivate and inspire your brand team, employees, and other stakeholders
A post-workshop deliverable will include a brand strategy document—a brand platform—summarizing the day’s results and providing a road map to guide future internal and external marketing and communications efforts.
Sound good? Let’s get started.