We call it "Brand-in-a-Day". Often, the best approach to tackle your brand strategy is to get all your stakeholders in the same room, then allow BrandXcellence to facilitate a full-day workshop experience for your business that will help you:

  • Arrive at the “one thing”—your brand essence—the core of your promise to your target market
  • Differentiate itself from other competitive offerings
  • Uncover your brand's ideal positioning—why people should buy
  • Discover an ideal, supporter-friendly structure—the space in which your brand exists
  • Move to the next level of effectiveness in the marketplace
  • Increase the awareness and the perceived value of your brand
  • Bring clarity and effectiveness in your marketing and communications efforts
  • Motivate and inspire your brand team, employees, and other stakeholders

A post-workshop deliverable will include a brand strategy document—a brand platform—summarizing the day’s results and providing a road map to guide future internal and external marketing and communications efforts.

Sound good? Let’s get started.