In ancient times, every home had a hearth—a living fire that gave warmth, cooked food, and symbolized life itself. The hearth wasn’t just part of the home; it was the home. In fact, the Latin word for “hearth” is focus—the same word we now use for attention, direction, and energy.

Modern businesses aren’t so different. Every successful organization has its own “fireplace”—a focal point that gathers people together, fuels energy, and gives purpose. The problem? Most companies let the fire scatter. They chase every shiny object, trying to warm everyone with every message. But as any camper knows: spread your fire too thin, and it dies.

Focus isn’t about being distracted. It’s about being too attracted to too many things. To stand out, you must stand somewhere.

Marketing, after all, isn’t about markets—it’s about minds.

And the mind is a crowded place. The only way in is with precision: a sharp, simple message that cuts through the noise. As Al Ries said, “The best approach in our overcommunicated society is the oversimplified message.”

Like a knife or a spike, your brand must deliver all its force in one place.

Every resource, every product, every promise aligned behind that single point of impact.

Because if customers don’t see the difference, there is no difference.

So, what’s the “fireplace” of your business?

What’s that one burning promise—the essence that gathers your team, your customers, and your purpose around a shared flame?

Tend it. Feed it. Protect it.

Let your focus burn bright enough that others can find their way by its light.