Michael DiFrisco, founder of BrandXcellence, has developed branding and marketing programs for B2B and B2C companies for most of his professional years. DiFrisco has more than 30 years of experience in helping businesses effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategic-level mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications.
DiFrisco helps organizations more efficiently and effectively leverage their marketing and communications efforts—and dollars by turning research, insight, and best practices into actionable marketing plans aligned with corporate direction and focus.
DiFrisco is the author of Shadowcasting: Growing Your Business By Growing Your Reputation, and How to Craft a RADICAL Brand. He is an educator, speaker, and presents to audiences large and small on branding and marketing.