http://www.brandxcellence.com/creative daily 0.75 2015-05-03 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430677038195-YPK2YP2AT1UMLV6LF5FM/file000562917226.jpg Creative Services https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430677157635-MBNL1P532O6NJPCFK2YG/file0001864615237.jpg Creative Services https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430677354239-6Q8QOVXNBV88JEYUEU2C/Orange+Butterfly.jpg Creative Services https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430682850508-8LFJE4Z16PNVXJ8TOYYM/file000860644481.jpg Creative Services https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430677443546-1HQOAX8372AT0DB53DB1/file000489864771.jpg Creative Services https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430679759926-3SK5SU5EBO2NSLZM2OBT/file000901673793.jpg Creative Services http://www.brandxcellence.com/branding-blog-1 daily 0.75 2025-12-09 http://www.brandxcellence.com/branding-blog-1/2025/12/9/how-brand-strategy-helps-organizations-lead-the-brandxcellence-approach monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/7dca7f50-bb93-48ad-a109-e763aa56f15a/Screen+Shot+2025-12-09+at+12.31.16+PM.png Branding Blog - How Brand Strategy Helps Organizations Lead: The BrandXcellence Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.brandxcellence.com/branding-blog-1/2025/11/12/gather-round-the-hearth-finding-your-businesss-fireplace monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/585c532f-fa82-4103-bf0f-00eb508a139d/Screen+Shot+2025-11-12+at+1.21.34+PM.png Branding Blog - Gather Round the Hearth: Finding Your Business’s “Fireplace” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.brandxcellence.com/branding-blog-1/2025/8/11/way-smarter-than-bugs monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/6614caad-ae07-4744-9be4-c6cb4206185d/Pet+Friendly Branding Blog - WAY Smarter Than Bugs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.brandxcellence.com/branding-blog-1/2025/1/1/boiling-it-down monthly 0.5 2025-01-01 http://www.brandxcellence.com/branding-blog-1/2024/12/6/association-branding-not-just-for-cheerios monthly 0.5 2024-12-06 http://www.brandxcellence.com/branding-blog-1/2024/11/29/19-questions-every-rebrand-needs-to-ask monthly 0.5 2024-11-29 http://www.brandxcellence.com/brand-strategy-consulting daily 0.75 2015-05-04 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430675071683-NGA8NKZC9WJCLX5PU1O9/file000990944908.jpg Brand Consulting http://www.brandxcellence.com/home daily 1.0 2025-08-11 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430664331524-RZKSL9BR4FDVKPDLJ7Z9/butterfly-lens-flare.jpg BRAND STRATEGY THAT WILL TRANSFORM YOUR BUSINESS http://www.brandxcellence.com/contact daily 0.75 2015-05-03 http://www.brandxcellence.com/brand-strategy-workshop daily 0.75 2016-01-12 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430679719669-5CVN9HR46DJ01GCU47WS/file0001843946093.jpg Brand Workshop http://www.brandxcellence.com/about daily 0.75 2020-03-18 https://images.squarespace-cdn.com/content/v1/554629b1e4b01331cfdbfbbe/1430667854637-80YZY8UM86OMXHE3DS8O/MikeD_speaking.jpg About Michael DiFrisco, founder of BrandXcellence, has developed branding and marketing programs for B2B and B2C companies for most of his professional years. DiFrisco has more than 30 years of experience in helping businesses effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategic-level mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications. DiFrisco helps organizations more efficiently and effectively leverage their marketing and communications efforts—and dollars by turning research, insight, and best practices into actionable marketing plans aligned with corporate direction and focus. DiFrisco is the author of Shadowcasting: Growing Your Business By Growing Your Reputation, and How to Craft a RADICAL Brand. He is an educator, speaker, and presents to audiences large and small on branding and marketing.